The new triad of leadership communication

The Secret Language of Leadership (October 2007) explains why the effective use of storytelling in leadership doesn't involve telling a single epic story. Rather it involves the use of different kinds of stories at different stages in the leadership communication.

The central triad of every effective leadership communication implies a shift from the traditional approach of,

“describe problem >> analyze problem >> give solution”

to the new triad:

“get attention >> elicit desire >> reinforce with reasons”

The Secret Language of Leadership (October 2007) shows:

• 18 ways to get your audience’s attention;
• 20 ways to elicit desire, and
• 8 ways to reinforce with reason;

It also explains which of these work best and why. The book tells you what other books on leadership never got round to revealing: what you have to say, and how to say it, so as to inspire enduring enthusiasm for your cause.