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The story of cotton subsidies: The WTO rules against the US |
| Organizational and Business
Storytelling In The News: Story #132
April 27, 2004 The story of cotton subsidies: WTO rules against the US The top business story in the New York Times and the Financial Times this morning is the preliminary decision of the World Trade Organization (WTO) in favor of Brazil and against the US on cotton subsidies. The decision accepts Brazil's story that the subsidies paid to American cotton farmers violate international trade rules. A final ruling against the United States could lead to stiff penalties if it fails to change its practices. In another recent case involving steel, President Bush chose to remove subsidies and therefore did not have to face the penalties. If the final decision in June goes against the United States, the administration is expected to appeal, if for no other reason than to delay action until after the election. But nearly all preliminary opinions are eventually upheld by the W.T.O. Elizabeth Becker points out in the NYT that the WTO's decision could have wide implications:
What has happened here? In the battle of competing stories, the WTO has done no more than ssue a piece of paper accepting the story of Brazil and rejecting the story of the US. The financial implications of the storytelling could however run into hundreds of billions of dollars and affect the lives of hundreds of millions of people in most countries on the planet. The impact of narrative is likely to be massive. Read the New York Times For more examples of Storytelling in The News, go to the Archive |
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Go to other relevant links Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com
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