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Organizational and Business Storytelling In The News: Story #136
May 1, 2004
Havard Business Review publishes "Telling Tales"

The May issue of Harvard Business Review includes my article on the seven highest value forms of organizational storytelling, entitled "Telling Tales".

The article describes the characteristics of the seven types of stories, as well narrating how I came across each kind of story.

The table from the article is as follows:

Download the Harvard Business Review article

For more examples of Storytelling in The News, go to the Archive

“Steve Denning is the Warren Buffett of business communication. He sees things others don't and is able to explain them so the rest of us can understand.” Chip Heath, co-author of Made to Stick. “This book offers a genuinely refreshing perspective and an uncommon insight into the narrative life of leadership. I highly recommend you get it today and read it tonight. Tomorrow will be an entirely different kind of day if you do.” Jim Kouzes. Co-author of The Leadership Challenge

The Leader's Guide to Storytelling: Mastering the Art & Discipline of Business Narrative
A book by Steve Denning (Jossey-Bass, 2005)

Squirrel Inc: A Fable of Leadership Through Storytelling, 
A book by Steve Denning (Jossey-Bass, June 2004)

Storytelling in Organizations
a book by Steve Denning with John Seely Brown,
Larry Prusak & Katalina Groh (Elsevier, June 2004)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations 
a book by Steve Denning (Butterworth Heinemann, 2000)

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Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com

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