Steve Denning
The website for business and 
organizational storytelling 
Organizational and business storytelling: story #153
Global financial markets plunge, following negative stories


Organizational and Business Storytelling In The News: Story #153
May 18, 2004
Global markets plunge, following negative stories

The story of the killing of an Iraqi leader in a car bombing on Monday, followed by news of record high oil prices, caused investors to imagine nightmarish narratives of the future. As a result, global stocks plunged, slicing more than 1 percent off the dollar against the euro and driving investors into what is regarded as a safe-haven - bonds. 

Markets plunge

In the United States, all three major stock market gauges closed at their lowest levels this year. European equities also fell to 2004 lows, before trimming some losses. And stocks were hurt in Tokyo, Hong Kong, Argentina and Brazil. 

"My big concern a few weeks ago was the stock market was too focused on interest rates, but clearly it's now focused on instability in the Mideast, which is leading to higher oil prices," said Robert Mikkelsen, senior managing director of equity capital markets at The Advest Group to Forbes..

In India, stocks on the Bombay exchange fell as much as 17 percent -- the worst drop in its 129 year history -- before closing down 11 percent, on concerns about the incoming government's economic policies. 

Markets rebound

In another strange twist, the major stock indexes rose from their session lows in mid-morning trading after the U.S. military reported an artillery shell had exploded in Iraq, releasing a small amount of the nerve agent sarin. It was the first news of the discovery of any of the weapons on which the Bush administration made its case for war. Were investors thinking that this bad-news story would somehow make the story of Iraq come right?

Then in another twist on Tuesday, shares in India ended up 8.6% to close at 4893 points, amid news that Congress party head Sonia Gandhi is reconsidering whether to become the country's prime minister. Suddenly a new and more positive story was making its way into investors' minds.

Bottom line

The fundamentals of the world economy have not changed, but storytelling can send financial markets plunging -- or soaring.

Read Forbes

For more examples of Storytelling in The News, go to the Archive

 
Learn more about
  Squirrel Inc: A Fable of Leadership Through Storytelling
          a new book by Steve Denning (Jossey-Bass, June 2004)

  Storytelling in Organizations
          a new book by Steve Denning with John Seely Brown, Larry Prusak & Katalina Groh
          (Elsevier, June 2004)

   The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations 
          The acclaimed book by Steve Denning (Butterworth Heinemann, 2000)

Sign up here to get Steve Denning's newsletter about organizational storytelling
Email:

Go to other relevant links

Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com

Copyright © 2000-2004 Stephen Denning Webmaster CR WEB CONSULTING