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The knowledge-based organization: Using stories to embody and transfer knowledge |
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The experience of using the oral culture of a modern organization to embody and transfer knoweldge has antecedents in the past: "Stories hold, in their narrative layers, the sedimented knowledge accumulated by our progenitors. To hear a story told and retold in one's childhood, and to recount that tale in turn when one has earned the right to do so (now inflected by th patterns of one's own experience and the rhythms of one's own voice), is to actively preserve the coherence of one's culture. The practical knowledge, the moral patterns and social taboos, and indeed the very language or manner of speech of any nonwriting culture maintain themselves primarily through narrative chants, myths, legends, and trickster tales - that is, through the telling of stories.
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| References:
David Abram, The Spell of the Sensuous: Perception and Language in a More-than-Human World. New York: Pantheon Books, 1997, page 181 |
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The
Leader's Guide to Storytelling: Mastering the Art & Discipline
of Business Narrative
Squirrel
Inc: A Fable of Leadership Through Storytelling,
Storytelling
in Organizations The
Springboard: How Storytelling Ignites Action in Knowledge-Era
Organizations Steve Denning consults and gives workshops and keynote presentations on topics that include: leadership, innovation, organizational storytelling, business storytelling, springboard storytelling, knowledge management, branding, marketing, values, communication, communities of practice, business performance, collective intelligence, tacit knowledge, business collaboration, knowledge, learning, community, performance improvement, visionary leadership, social potential, institutional community building, and internal communications. You can contact Steve at steve@stevedenning.com Copyright © 2000-2004 Stephen Denning Webmaster CR WEB CONSULTING
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