How do transformational leaders connect and engage with their audiences and inspire enduring enthusiasm for strange new ideas? In his exciting new book, The Secret Language of Leadership: How Leaders Inspire Action Through Narrative, (Jossey-Bass, October 2007, business narrative expert Steve Denning explains why traditional approaches to leadership communication don’t work and reveals the hidden patterns that effective leaders use to spark change. He shows how anyone can inspire enduring enthusiasm for a cause, even in skeptical, cynical or even hostile audiences and provides a comprehensive guide to the nitty-gritty of transformational leadership.