Read Steve's  Forbes Articles

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive action, and understanding of actions already taken

Traditional management practices of profit-seeking, hierarchical control and rigid processes simply can’t keep up with customer value, networks of competence and adaptive mindsets

While large U.K. firms often grow less than in Europe or the US, value creation principles open new possibilities for a country with UK’s rich history of innovation

Graeber and Wengrow’s historical insights parallel value creation principles, urging businesses to embrace customer delight, autonomous networks, and adaptive mindsets for resilient, outperforming success

11 studies show 10-year TSR superiority in capturing true value creation over short-term measures, with 7 companies that had to split due to poor long-term performance.