Read Steve's  Forbes Articles

Five years of research revealed a radically simple truth: companies that make creating value their only obsession dramatically outperform all others

Digital and AI have spawned a new breed of firms that outperform by creating real value for customers—making far more money than traditional companies chasing profits

Professor Felix Oberholzer-Gee’s value-based guide provides better simpler strategy and exceptional performance

Businesses that create superior value—delivering customer benefits exceeding costs, driving loyalty and retention—consistently outperform those chasing short-term profits

Rita McGrath’s strategic centering anchors firms to their core missions in a digital economy, boosting innovation, culture, and value via focus and simplicity.