Read Steve's Forbes Articles

260621 Lest We Forget: Why Maximizing Shareholder Value Failed The First Time

MSV — the idea Jack Welch called ‘the dumbest in the world’ — failed spectacularly. It’s back in HBR. Why we must reject it and embrace true value creation for customers

260619 Jack Welch Called It ‘The Dumbest Idea.’ HBR Article Wants To Bring It Back

HBR revives “maximizing shareholder value”—what Jack Welch called “the dumbest idea in the world”—treating customers as constraints. True value creation for customers, not metrics, wins long-term.

260617 Why Value Creation Always Mattered: A 100,000-Year Historical Perspective

A 100,000-year lens on value creation: Saints, Value Creators, Self-Dealers, Extractors & Oscillators. Golden ages often follow extractive crises. Value creation wins

260614 Why Gen Z Is Right To Be Concerned About AI

Gen Z is right to boo AI hype at graduations. 70% of firms misuse AI for automation & cost cuts, breeding AI slop & decline. Gen Z should seek the 30% augmenting value

260614 Understanding Why Some People And Firms Create Value While Others Don’t

One lens on the world: 5 groups by value focus—Saints, Value Creators, Self-Dealers, Extractors, and Oscillators. Genuine value creation beats self-dealing long-term.